Instagram Rules - The Essential Guide to Building Brands, Business and Community

Author(s): Jodie Cook

Business Development

'Essential for anyone wanting to take Instagram seriously.' Alex Wood, Forbes

Boost your business, grow an online community or promote a side-hustle with Instagram Rules.

Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture.

Jodie takes you through the most important aspects of running a professional account - strategy, content, community, growth - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.

  • Learn the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more.
  • Create a personalised Instagram strategy, whatever your business is.
  • Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses.
  • Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy.

Whether you're a complete novice, short on time or want to improve your engagement - Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.


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Product Information

General Fields

  • : 9780711251762
  • : Quarto Publishing Group UK
  • : Allen & Unwin
  • : 0.607814
  • : October 2020
  • : --- length: - '7.874' width: - '5.906' units: - Inches
  • : books

Special Fields

  • : Jodie Cook
  • : Paperback
  • : English
  • : 256